The aim of the project is to develop and implement of an urban-rural partnership based on a cooperative land use strategy.
This valuable urban-rural partnership pursues the market-oriented development of land in a manner that satisfies multiple land use concepts and creates value for the region. In order to accomplish this, it is necessary not only to actively link existing markets where the value may be realized with each other, but also to analyse where public goods are not in demand in any real market in order to identify new market creation potential.
Establishing a “new marketplace” in Leipzig by cooperating with municipalities, companies, agriculture, crafts and food retailers, and creating new and strengthening existing sales channels is intended to stimulate demand for regional products and ecosystem services.
For example, the City of Leipzig can only achieve its climate targets in collaboration with the surrounding area, which creates added value for both the city and the countryside. Utilizing ecological land management in line with drinking water protection requirements and quality targets for leachate and humus build-up on the fields reduces the costs of drinking water treatment for the City of Leipzig and at the same time makes substantial contributions to regional climate protection services.
In this way, the combination of markets and societal goals can lead to a coupling of investment funds and thus generate added regional value. The basis is the thinking together of functional relationships across administrative borders to develop more value in the urban-rural partnership – the city needs the countryside!